We show our commitment to the planet through the work we do every day. A Baume watch is more than a product; it embodies our mission to design for a better tomorrow. We aim to transform the watchmaking industry into a circular economy and, to achieve that goal, two pillars will guide our actions on a daily basis: Mindfulness and Collective Intelligence.
For us it is not only about complying with regulations to say we’re ethical. Ethics are at the heart of our watches. They are the outcome of extensive work guided by a commitment to reduce our environmental impact. By never using precious stones or leather, creating a responsible supply chain that respects humans and reduces waste, designing recyclable packaging, and collaborating with thoughtful partners, we demonstrate that we are committed to do great things for a better tomorrow.
We use sustainable natural materials such as cork and linen. Cork is harmless to the oak tree when extracted, and every part of the flax plant is used to produce linen, leaving nothing wasted.
Recycled and recyclable
We use recyclable materials, such as aluminium, for our cases. The cardboard in our packaging is FSC-certified and can be reused or recycled into paper.
Upcycled materials are an essential part of our mission. We aim to give life to previously discarded materials – our Iconic watch, made of recycled PET, is an example of this. We’re always searching for partners to enable us to innovate and eliminate waste.
Our products are the result of a mindful production process that minimises waste. Our goal is to work with suppliers to reduce 25% of their CO2 emissions.
We’re increasing our waste reduction efforts. Our objective is to incorporate reusable containers into our manufacturing process and move to 100% recycled paper. The commitment of our suppliers forms an essential part of this.
Closing the Loop
We aim to create a circular system that finds a new life for recovered products and materials. Our customers will be able to return their Baume watch at the end of its life, enabling us to recycle the parts.