BAUME LAUNCHES A CAPSULE COLLECTION IN COLLABORATION WITH THE PARISIAN concept STORE NOUS
July 2019 – Geneva, Switzerland
PANACHE BESTSELLERS OR MORE NICHED PIECES THE concept STORE REFLECTS THE ECLECTIC WISHES OF TODAY'S CONSUMERS WHich baume nous IS PART OF
It is in October 2018 that the concept store NOUS Paris welcomes his first BAUME pieces in shop. By having an exclusive physical distribution of the first limited edition BAUME HRS, the store is positioned as a strategic point of sale for the brand. After unveiling its first collaborations with skate and ski brands, ZAG and HRS, BAUME continues its development and shakes up the codes of traditional watchmaking by affirming its desire to combine innovative design and customization of its products.
The fruit of this exclusive collaboration will be sold on the websites of BAUME and NOUS and sold physically only in the various concept stores NOUS. An extremely limited production of 50 pieces will be distributed across these three distribution channels orienting the product towards the niche luxury niche.
For this new creative collaboration, BAUME has teamed up with the concept store NOUS. By taking over the design of the CUSTOM TIMEPIECE 41MM SMALL SECOND collection, the BAUME NOUS differs by three characteristics:
• Its dial bears the logo of the concept store NOUS: a fingerprint affirming the creed of the concept store "For us and By us";
• The back of the watch is engraved "NOUS";
• Apart from its strap which has the same system of interchangeability as all other straps BAUME, the watch BAUME NOUS is not configurable. The configuration was chosen and worked by the design teams of BAUME and NOUS to obtain a very urban, raw and contemporary style that matches the clientele expectations of the store.
Words by Alice APPERT